Marketing Plan Structure Acc to Jobber - 1628 Words

Marketing Plan Contents Introduction: Using the Marketing Planning Framework 1. Terms of Reference 2. Executive Summary 3. Business Mission 4. External Marketing Audit Macroenvironment The Market Competition 5. Internal Marketing Audit Operating Results Strategic Issues Analysis Marketing Mix Effectiveness Marketing Structures and Systems 6. SWOT Analysis 7. Marketing Objectives Strategic Thrust Strategic Objectives 8. Core Strategy Target Market(s) Competitor Targets Competitive Advantage 9. Marketing Mix Decisions Product Promotion Price Place 10. Organization and Implementation 11. Control Marketing Planning Using the†¦show more content†¦For every event, state its likely impact on the company and the resulting implications. The Market The market consists of: †¢ analyses of market size, growth rates and trends; †¢ customer analysis including who they are, what choice criteria they use, how they rate competitive offerings and how the market is segmented; †¢ distribution analysis, which covers significant movements in powerbases, channel attractiveness analyses, physical distribution analyses and analysis of the role and interests of decision-makers and influences with distributor organizations. Competition Competitor analysis examines: †¢ Who are the competitors to the company (actual and potential)? †¢ What are there objectives and strategies, strengths and weaknesses, market shares, size and profitability? Finally, any entry barriers that make market entry from new competitors difficult should be identified. 5. Internal Marketing Audit The internal marketing audit focuses on the activities and performance of the company in the light of the external marketing environment: It should cover an evaluation of the following four sections: †¢ Operating Results †¢ Strategic Issues Analysis †¢ Marketing Mix Effectiveness †¢ Marketing structure and systems Note that the information may not be available on all of the issues listed under each topic. Operating Results This covers operating

Effects Of Technology On Plastic Surgery - 1281 Words

The Effects of Technology on Plastic Surgery Ludwig Wittgenstein ,a british philosopher,once said, â€Å"The human body is the best picture of the human soul.† Though this may be untrue, or widely disagreed with, it shows that people are judged by their appearance. But what if someone is born unattractive, should they stay that way for their entire life? If there is a cure to disfigurement, does that mean people should ignore it just because it’s frowned upon? According to the world book encyclopedia,â€Å"Plastic surgery is a field of medicine devoted to molding or rearranging tissues of the body.† Britannica encyclopedia states, â€Å"The term plastic surgery comes from the greek word Plastikos meaning to mold or to form.† Throughout history, plastic surgery has been changing the world for the better. Not only was plastic surgery documented back to as much as 4000 years ago, but physicians in ancient India were using skin grafts as early as 800 B.C (Kita). Despite this, plastic surgery did not come to the United States until somewhere between World War One and World War two, when soldiers suffered from major deformities (Kita). Reconstructive plastic surgery became a necessity for many of these soldiers. Even though American veterans faced equally alarming situations, most plastic surgery procedures were adopted from Europe. Eventually, when plastic surgery became recognized as a specialty during the 20th century, it separated into two branches (Kita). Thus,Show MoreRelatedPlastic Surgery And Its Effects Essay1664 Words   |  7 Pages Each year, the plastic surgery industry brings in $10.1 billion dollars in the United States alone (Goudreau). The surgery itself consists of two types: reconstructive surgery, which â€Å"replaces damaged tissue with healthy tissue from another area of the body† (Lee), and cosmetic surgery, which is the removal or addition of tissue in order to â€Å"make a person look younger or more attractive†(Gregg). Plastic surgery comes from the Greek word plastikos, which means to shape or to form (Gregg). DatingRead MoreThe Growing Popularity of Plastic Surgery: Possible Causes690 Words   |  3 Pages In basic terms, plastic surgery concerns itself with the enhancement or alteration of an individuals body using various surgical procedures. It can be noted th at in recent times, there has been a dramatic increase in the number of people seeking plastic surgery. In this text, I concern myself with the primary causes of this growing trend. The Growing Popularity of Plastic Surgery: Possible Causes To begin with, it can be noted that peoples obsession with plastic surgery in recent times hasRead MoreEssay about The Good, Bad, and the Ugly of Plastic Surgery548 Words   |  3 PagesPlastic surgery is more popular than ever. According to the British Association of Aesthetic Plastic Surgeons (BAAPS), 43,172 plastic surgery procedures in the UK were carried out in 2012. In general, individuals consider plastic surgery to improve physical features. However, before opting for something as drastic as plastic surgery, people should calculate the pros and cons of it to accurately assess the risks and benefits. Plastic surgery, when performed by an expert surgeon for the right reasonsRead MorePlastic Surgery: Why Is so Popular? Essay1307 Words   |  6 PagesPlastic surgery is medical process through which people can make their physical aspect look better. There are two major kinds of plastic surgeries: cosmetic and reconstructive. People are and have always concern about their body image and the perspective that other could have about it. Therefore, people are always looking for the solution, which most of the time end up being the plastic surgery. Where these procedures originated? Moreover, how do we get to the actual point of plastic surgery? ClearlyRead MoreThe Demand And Acceptance For Plastic Surgery1524 Words   |  7 Pages the demand and acceptance for plastic/cosmetic surgery has changed. The market for plastic surgery has exploded as the procedures become more affordable and less invasive. The general public is beginning to see this as an acceptable solution when age begins to have a visible impact on a person’s sense of physical beauty. Today, according to the Freedonia Group (2004), the US plastic surgery market is, currently, over $1 billion. â€Å"US demand for cosmetic surgery products will grow 11.2 percentRead MoreCosmetic Surgery : Plastic, Reconstructive Surgeries Have The Word `` Surgery906 Words   |  4 PagesCosmetic, plastic, reconstructive surgeries have the word â€Å" surgery† in them, so there are risks go together with them. No surgical procedure is a hundred percent safe. Actually, several surgeries in this area are major surgeries; they are a not all minor surgeries like many people think. According the department of surgery of University of Rochester Medical Center Rochester in New York, â€Å"Breast reconstruction is major surgery, with the risks, discomforts, and recuperation period of most major surgeryRead MoreBenefits of Plastic Surgery1027 Words   |  5 Pagesdefied and now surgeries are made available to everyone. Those who would want to fix something in their body would have little to no problem at all. Surgeries are often desired to make someone look and feel more beautiful but it can also be used for medical purposes. Some people may say that it is best to be contented with what was bestowed upon you but it is also not wrong to rely on technology to improve what was given to you. There are a lot of advantages of plastic surgery but mainly thisRead MoreTaking a Look at Plastic Surgery1180 Words   |  5 Pages Plastic surgery is something the Western society is very familiar with. Billions of dollars are spent every year on these types of procedures The oldest type of plastic surgery is reconstructive, it developed out of need to treat wounded soldiers during wartimes and help them recover after. This type of plastic surgery is used to rebuild severely fractured bones, skin grafting, and implanting prosthetics. Plastic surgery was then introduced to treat birth defects like clef lip, and remove skinRead MoreWhat Makes Plastic Surgery?1159 Words   |  5 PagesMaybe They were Born with it, Maybe it is Cosmetic Surgery Humans are social animals by nature. There is an ever-present urge to assimilate into society for person gain or comfort regardless of a person’s place of birth. Through personal observations, in both the Western and Eastern cultures, the region a person is brought up does not definitively matter when it concerns physical insecurities or how someone goes about remodeling themselves. Some go about change through adapting their dietary habitsRead MoreCosmetic Plastic Surgery : Cosmetic Surgery994 Words   |  4 PagesOther failures related to cosmetic plastic surgery are often linked to the use of Botox. For instance, e all know or have seen this one person who has received an excess of Botox injections and ended up having unnaturally, protruding cheeks. Although using Botox is nonsurgical, it is still classified as cosmetic plastic surgery because it restrains our muscles from carrying out any movement. Many people believe that since this process does not involve cutting throu gh a patient’s skin, it does entail

End of Life Issues Free Essays

After being diagnosed with debilitating diseases, such as one of the multiple forms of cancer or being in a Persistent Vegetative State, (PVS), many consider euthanasia to end the suffering of that individual. Euthanasia is defined as â€Å"the act of painlessly ending the lives of individuals who are suffering from an incurable disease or severe disability† (Santrock, 2012). The whole idea of euthanasia is to end the pain and suffering of a person instead of letting them go through the rest of their life awaiting a slow, painful, and oftentimes, undignified death. We will write a custom essay sample on End of Life Issues or any similar topic only for you Order Now The act of euthanasia is separated into two main categories; passive and active, or â€Å"letting die† and â€Å"killing†, respectively, according to Ansari, A. , Sambo, A. O. , Abdulkadir, A. B. (2012). Passive euthanasia is when a person is allowed to die by withholding available treatment, such as an individual not performing CPR on a person who suffers from cardiac arrest or taking a person off their artificial life support system, like a feeding tube or breathing machine. Euthanasia can be considered active when a person actively or deliberately gives another person a lethal injection to end their life. Another way to differentiate between the two types of euthanasia would be to say that active euthanasia occurs when an something happens to cause death to a patient and passive euthanasia happens when an inaction causes the patient to die. Physician-assisted suicide is considered a type of active euthanasia, which takes place when a doctor gives a patient a prescription or other drugs to let them to commit suicide. To further classify the term, euthanasia, it can also be categorized as voluntary or involuntary. Voluntary is when a mentally competent person makes the decision to die on their own without being coerced and made fully aware of the pertinent facts of their health. Involuntary euthanasia, (or non-voluntary) is done without the consent of the patient, such as when the patient is in a coma, and the wishes of that patient are unknown. To combat any moral or ethical issues about a persons’ decision to partake in euthanasia, or not partake for that matter, that individual should discuss their advanced care planning, or planned preferences for end-of-life care (Santrock, 2012). By evaluating how a person wants to live out the rest of their life, they can establish an advanced directive, or living will, which would indicate whether or not they wanted life-sustaining procedures used to prolong their life if death were imminent. Any living will should only be signed by an individual that is in a coherent state of mind and able to think clearly (Santrock, 2012). The ethical issue raised by active euthanasia is that it could be considered used as a way to rid society of elderly or terminally ill patients whether they want to die or not. Patients may begin to fear that if they go to the hospital for even routine exams, they might not leave because a person on the medical staff might deem them unable to recuperate from whatever reason brought them to the hospital in the first place. Proponents however, say that people are autonomous, that they have the right to make their own decisions about important issues in their lives such as death. An ethical issue raised by passive euthanasia is that it causes a person die slowly and painfully, instead of giving them the opportunity to pass away comfortably and on their own terms. The laws in Arizona state that any contributor participating in euthanasia would be guilty of one of the subheadings of homicide, being manslaughter, a class 2 felony, or first or second degree murder, both being class 1 felonies. The state of Arizona believes that life is very important and nobody should be able to take that right away from any individual, barring any medical emergency procedure. I believe that euthanasia has its place in society. While I do not condone murder, I believe if a person is dying from an incurable disease or is in a persistent vegetative state where there is no chance of recovery, allowing that person to die painlessly and with dignity is more moral than not doing so. Although human life is a precious gift from God, I feel that it would be the duty of the patients’ family and doctors to take all the information about the health of the patient and make the best decision for their loved one, even if the end result means the death of that person. Euthanasia has many angles to evaluate before a person commits to such an ultimate and final act, whether for a loved one or their own ending. A person How to cite End of Life Issues, Essays

Disastrous success prompt free essay sample

Success does not last forever and problems still arise even after achieving it. Unfortunately, it is a common misapprehension that achieving success will solve every difficulty in life, which is why many strive to achieve it. Success is only a brief moment where one has reached his or her goals in life through hard work and perseverance. There is no guarantee that no problems will exist in one’s life after attaining success. In fact, success could also lead to a disaster and detrimental consequences. Some events that took place during World War II are perfect examples of the above. The misunderstanding of many is that achieving success is the resolution to every problem. Regrettably, if that was the case, we would live in a perfect world. The old saying, â€Å"be careful what you wish for† could apply here as a disclaimer to succeeding because it very well could be disastrous. We will write a custom essay sample on Disastrous success prompt or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Adolf Hitler would be a perfect example of disastrous success. Before World War II, he drove the Nazi Party to its pinnacle during the Great Depression in Germany. He promised Germans to regain all the land lost in World War I, to purify the German race and eradicate all Jews, and to bring Germany out of the depression. His success in the country proved to be extremely catastrophic for the Jews. During the war, Hitler ordered the extermination of the Jewish race. By the end of the war he had massacred 11,000,000 people. His success was the tragedy, suffering, and death of numerous Jews. Also, when he lost the war and was captured and died, it led Germany to another period of anarchy and another change in government. Another example that would relate to ruinous success, also from World War II, would be from the end of the war when Germany had surrendered to US forces but Japan would not. To get Japan to surrender, a group a scientists used Albert Einstein’s theories to create the first ever atomic bomb. The scientists knew the damaging effects of the bomb’s success but still allowed its use on Hiroshima and Nagasaki to get Japan to surrender. Even though the bomb was effective and allowed the US and allied forces to win the war, it massacred countless lives and devastated two major cities. Unfortunately, the creation of the atomic bomb led to the Cold War, the Nuclear Arms Race, and the creation of numerous nuclear weapons. Even though the bomb was successful in its immediate purpose, it became a leeway to the invention of many other deadly weapons. All in all, success can become very disastrous even though many perceive it as a positive event in life. Hitler’s reign on Germany and the invention of the atomic bomb both demonstrate the devastating effects of success. It can either be help or hindrance in life. Therefore, one must be mindful of the long lasting negative consequences of one’s success.